What is Behavor?
Behavor | Service Explainer Video, Photography
Brief
VIDEO:
(What the project was, who it was for, and its purpose.)
Include:
Client / organisation: e.g. behavioral risk consultancy or independent expert.
Purpose: To communicate how behavioral science is applied to manage risk and reduce human error in corporate settings.
Objectives:
Present the founder or team as credible thought leaders.
Explain complex ideas — such as behavioral bias, culture, and decision-making — in an accessible, human way.
Create a professional, engaging piece for use across digital and client-facing platforms.
Target audience: Senior leaders in banking, HR, and corporate governance; risk and compliance professionals.
Intended use: Company website, LinkedIn, conference presentations, or client outreach.
📘 Example:
We were commissioned by [Client Name], a behavioral risk consultancy, to produce an interview-led explainer video introducing their approach to managing behavioral risk in corporate environments. The aim was to position the founder as a trusted authority and communicate complex ideas clearly and authentically.
PHOTOGRAPHY:
(What the project was, who it was for, and its purpose.)
Include:
Client / organisation: e.g. Behavioral Risk Consultancy / [Client Name].
Purpose: To produce a series of professional portraits and brand images for use across the client’s digital and marketing materials.
Objectives:
Capture the personality and credibility of the founder.
Create natural, professional imagery that aligns with the consultancy’s tone — approachable, intelligent, and trustworthy.
Provide a mix of portraiture and contextual “in-action” shots (e.g. the client working or meeting with others).
Intended use: Company website, LinkedIn profiles, press materials, presentations, and marketing assets.
Target audience: Corporate clients in finance, HR, and governance sectors.
📘 Example:
We were commissioned by [Client Name], a behavioral risk consultancy, to produce a set of professional portraits and candid brand photography to accompany a new website launch and thought leadership campaign. The images needed to reflect expertise, authenticity, and professionalism.
Approach
VIDEO:
(How you planned, filmed, and shaped the story.)
Include:
Discovery & planning:
Worked closely with the client to identify key themes and structure the narrative flow.
Developed interview questions to draw out clear, relatable explanations and real-world examples.
Filming:
Conducted an on-camera interview with [Client / Founder Name], using a relaxed conversational tone to maintain authenticity.
Shot in a professional but natural setting (e.g. office, study, or workspace) to reflect credibility and warmth.
Captured complementary B-roll footage — gestures, environment, and visual metaphors for reflection, analysis, or teamwork.
Style & tone:
Clean, uncluttered visuals with balanced lighting and shallow depth of field for focus on the subject.
Mid-tempo pacing, allowing space for the viewer to absorb ideas.
Editing:
Structured the narrative into thematic segments — e.g. understanding behavioral risk, why it matters, and how the consultancy helps.
Used lower-thirds, branded graphics, or subtle motion titles to highlight key terms.
Integrated B-roll and sound design to maintain visual interest.
Collaboration:
Worked iteratively with the client to ensure messaging aligned with their terminology and brand tone.
📘 Example:
Our approach was to keep the focus on clarity and authenticity. We filmed an in-depth conversation with the founder, capturing thoughtful moments that illustrated the connection between human behavior and risk. The edit combined these insights with clean motion titles and B-roll, resulting in a professional, accessible explainer.
PHOTOGRAPHY:
(How you planned, shot, and curated the photography set.)
Include:
Pre-shoot preparation:
Discussed with the client how they wanted to be represented — tone, mood, and brand alignment.
Scouted and selected a professional setting (e.g. office, meeting space, or workspace) that conveyed credibility without feeling staged.
Developed a loose shot list combining portraits, environmental shots, and candid interactions.
Photography style:
Natural lighting or soft artificial light to maintain warmth and realism.
Shallow depth of field for professional focus and visual depth.
Balanced colour tones to reflect clarity and calmness.
Composed both formal portraits (eye contact, authority) and documentary-style images (conversation, reflection, engagement).
During the shoot:
Directed subtle, relaxed poses to ensure authenticity and confidence.
Captured conversation moments with a client to illustrate collaboration and trust.
Maintained visual consistency across compositions for use as a cohesive brand set.
Post-production:
Edited for tonal consistency and clarity.
Delivered a versatile collection suitable for web, print, and social use.
📘 Example:
The shoot combined structured portraits with spontaneous interaction shots to create a cohesive set of images that felt authentic and intelligent. A neutral office backdrop and natural lighting were used to convey clarity and professionalism, while soft tones reflected the calm authority of the subject.
Result
VIDEO:
(What was achieved, how it was received, and its impact.)
Include:
Final deliverable: A short (3–5 minute) interview-led explainer film.
Where it was used: Company website, social media, and professional events.
Client feedback: Comments on tone, professionalism, or clarity.
Impact: Helped clarify the consultancy’s proposition, strengthened thought leadership positioning, or increased engagement.
Reflection: What you’re most proud of — e.g. making a complex subject accessible, capturing personality, or producing a clean, credible visual style.
📘 Example:
The finished video was featured prominently on the client’s website and shared across professional networks. It was praised for its clear, engaging tone and ability to make complex behavioral concepts easy to grasp, reinforcing the client’s expertise in behavioral risk management.
PHOTOGRAPHY:
(What was achieved, how it was used, and its impact.)
Include:
Final output: A curated collection of portraits and brand imagery.
Where it was used: Client’s website, marketing materials, and professional profiles.
Client feedback: Comments on tone, usability, or alignment with their brand.
Impact: Helped establish a clear, professional identity and visual consistency across platforms.
Reflection: What you’re proud of — e.g. capturing authenticity, combining portrait and documentary styles, or visual tone alignment.
📘 Example:
The images were used throughout the client’s website and on professional platforms such as LinkedIn. They successfully conveyed the consultancy’s expertise and approachable tone, complementing the interview video and reinforcing a cohesive visual identity.
