Specialisms
heritage
Documentary-style promo videos are a powerful way for heritage organisations to connect with their audiences on a deeply human level. Rather than relying on scripted messaging or polished marketing, these films centre on real people, lived experiences, and authentic storytelling — bringing history, culture, and place to life in a relatable, emotionally resonant way. Whether it's sharing the voices of volunteers, curators, or communities, this approach helps audiences not just understand your mission, but feel its importance. It's a compelling tool for engaging visitors, attracting funding, and communicating the value of your work in a memorable, meaningful format.
animation
Animation explainers are a highly effective way to break down complex ideas, services, or processes into clear, engaging visuals that are easy to understand. Whether you're launching a new product, raising awareness, or educating your audience, animation grabs attention quickly and keeps viewers interested. With the flexibility to visualise abstract concepts or data in a creative way, explainer animations are perfect for simplifying your message while maintaining a professional, polished look. They're also versatile — ideal for websites, social media, presentations, and pitches — helping your organisation communicate smarter and more memorably.
franchise
Docupromo-style franchise videos blend the authenticity of documentary storytelling with the strategic focus of promotional content — making them ideal for franchise networks. By capturing real stories from franchise owners, staff, or customers, these videos build trust and credibility across the brand. They give potential franchisees a genuine insight into the business, while reinforcing brand values and culture in a way that scripted content often can’t. For local marketing, they humanise each branch or location, helping to connect with communities and drive customer engagement. It's storytelling with purpose — boosting visibility, consistency, and connection across an entire franchise.
With over three years of experience specialising video content for national franchises, I’ve developed a deep understanding of what drives business growth through visual storytelling. Franchising is all about replicable success—and effective video plays a key role in that. From brand consistency to local engagement, I create content that helps franchises scale with clarity, strategy, and impact. Working across a range of franchise sectors, I’ve edited countless interviews with successful entrepreneurs—an experience that continues to inform my wider work
dynamic time-lapse
Dynamic time-lapse videos are a powerful way to capture change, movement, and the passage of time — condensing hours, days, or even months into a few visually striking moments. Whether it’s documenting the construction of a building, the transformation of a space, or the flow of people through a location, time-lapse offers a unique perspective that standard video can’t. It’s an effective tool for storytelling, showing progress, or highlighting the energy and rhythm of a place. When planned and executed well, dynamic time-lapse adds production value, holds viewer attention, and delivers memorable, shareable content.
