Speeding up success

TaxAssist x Chantry | Docupromo, Franchise

Brief

(What was the project, who was it for, and what was the goal?)
Include:

• Client / organisation commissioning the video.

• Purpose — to attract potential franchisees, showcase the opportunity, or strengthen brand identity.

• Key message or objective — e.g. to communicate the benefits of joining the franchise, the brand’s values, or its support network.

• Target audience — prospective franchise owners or investors.

• Intended use — website, franchise recruitment events, social media, or presentations.

📘 Example:
We were commissioned by [Client Name] to produce a recruitment film aimed at attracting new franchise partners. The goal was to communicate the brand’s culture, growth opportunities, and support systems, while presenting real franchisees’ stories in an authentic and engaging way.

Approach

(How you developed and produced the video — creative direction, filming, and storytelling.)
Include:

• Pre-production: Collaboration with the client to define messaging, tone, and key themes.

• Creative concept: The visual and narrative approach — e.g. storytelling through interviews, customer experience, or behind-the-scenes insight.

• Production: How and where you filmed — number of shoot days, locations, and who was featured (e.g. founders, franchisees, customers).

• Interview approach: How you drew out authentic and persuasive stories.

• Visual style: Lighting, camera movement, pacing, tone, or branding integration.

• Post-production: Editing structure, music choice, motion graphics, or use of brand assets to reinforce professionalism and trust.

• Collaboration: How you worked with the client throughout to refine messaging or visuals.

📘 Example:
Working closely with the client’s marketing team, we developed a narrative that focused on genuine franchisee experiences. We filmed over two days across multiple sites, combining interviews, workplace action shots, and customer interaction moments. The edit balanced sincerity with energy, using branded motion graphics and upbeat music to reflect the company’s positive culture.

Result

(What was achieved, how it was received, and the impact of the video.)
Include:

• Final output: Where and how the film was used (e.g. website, franchise recruitment campaigns, social channels).

• Client feedback: Any comments or praise from the brand team.

• Performance outcomes: Metrics such as increased franchise enquiries, engagement rates, or viewer feedback.

• Creative impact: How the film strengthened brand perception or supported long-term recruitment goals.

• Reflection: What you’re proud of — e.g. authenticity of storytelling, strong visual tone, or ability to capture the brand’s ethos.

📘 Example:
The finished video became a central asset in the client’s franchise recruitment campaign, used online and at industry events. It was praised for its authenticity and professional tone, helping to convey the brand’s credibility and the real-world success of its franchise partners.