New Outdoor Play Area Promo

American Museum & Gardens | Promo, Heritage

Brief

(What the project was, who it was for, and its purpose.)
Include:

• Client / organisation: American Museum & Gardens, Bath.

• Purpose: To produce a short promotional film capturing the opening of the museum’s new outdoor children’s play area.

• Objectives:

  • Showcase the design, creativity, and family-friendly atmosphere of the new space.

  • Reflect the museum’s blend of heritage, education, and play.

  • Encourage visitors — especially families — to visit and explore the museum’s outdoor areas.

  • Create an uplifting, visually engaging film suitable for social media and website use.

• Target audience: Families, local visitors, schools, and community groups.

• Intended use: Museum website, social channels, newsletters, and press promotion.

📘 Example:
We were commissioned by the American Museum & Gardens to produce a short promotional film celebrating the launch of their new children’s play area. The aim was to capture the joyful energy of the opening day, highlight the play area’s connection to nature, and inspire families to visit.

Approach

(How you developed, filmed, and shaped the project.)
Include:

• Pre-production:

  • Liaised with the museum’s marketing and events teams to understand the goals and schedule for the launch day.

  • Planned to capture both the design of the play space and families interacting with it naturally.

  • Developed a loose shot list focused on energy, colour, and variety of activity.

• Filming style:

  • Candid, observational approach to capture genuine moments of play and exploration.

  • Handheld and gimbal shots to convey movement and excitement.

  • Close-ups of children playing, textures of the play structures, and wide shots of the scenic grounds.

  • Bright, natural lighting and vibrant tones to reflect the museum’s outdoor setting.

• Tone and pacing:

  • Upbeat and family-friendly, with warm, lively pacing.

  • Gentle incorporation of the museum’s identity and educational ethos.

• Editing:

  • Focused on rhythm and flow to reflect playfulness.

  • Used light, cheerful music to match the energy of the footage.

  • Incorporated subtle on-screen titles or logos to reinforce branding.

• Collaboration:

  • Worked closely with museum staff on site to coordinate filming around visitors.

  • Ensured safeguarding and permissions were handled appropriately when filming children.

📘 Example:
We approached the shoot with a natural, documentary style, capturing spontaneous moments of play and family interaction. Filming across the day allowed us to show the space in full use — from quiet exploration to lively group activity — all within the museum’s distinctive landscape.

Result

(What was achieved, how it was received, and its impact.)
Include:

• Final deliverable: A short (1–2 minute) promotional video for online use.

• Where it was shown: Museum’s website, social channels, visitor newsletters, and press releases.

• Client feedback: Positive response to tone, visuals, and audience engagement.

• Impact: Helped raise awareness of the new play area and attracted families during its launch season.

• Reflection: What you’re proud of — e.g. capturing genuine joy and interaction, aligning visual style with the museum’s identity, or balancing energy with storytelling.

📘 Example:
The final film was shared across the museum’s digital channels and received enthusiastic feedback from the team and visitors. It successfully highlighted the museum’s new family offering and contributed to increased interest during the launch period.