Dyno-Rod Plumbing

Animation Explainer / Franchise


Brief

(What was the project, who was it for, and what was the aim?)
Include:

  • Client / organisation that commissioned the work.

  • Purpose of the animation β€” what problem it was solving or message it was clarifying.

  • Target audience (e.g. employees, customers, investors, the general public).

  • Where and how the animation was used (e.g. website, internal presentation, event, social media).

  • Core theme or story β€” what the explainer needed to communicate or achieve.

πŸ“˜ Example:
We were commissioned by [Client Name] to produce an animated explainer that clarified [topic] for [audience]. The goal was to make a complex concept engaging and easy to understand through clear visuals and storytelling.

Approach

(How you developed and produced the animation β€” from concept to delivery.)
Include:

  • Discovery & script development: How you worked with the client to define key messages and tone.

  • Storyboarding: How you visualised the narrative flow and refined pacing or structure.

  • Design & style: The chosen visual approach (e.g. clean vector, hand-drawn, motion graphics, character-led) and how it aligned with the brand or subject.

  • Animation process: Tools used, techniques applied, and how you brought scenes to life.

  • Collaboration: How you worked with voice artists, illustrators, or sound designers.

  • Post-production: How you refined timing, added music and sound design, and achieved overall polish.

πŸ“˜ Example:
After agreeing on the script, we developed a storyboard that mapped out the animation sequence and tone. We designed a clean, modern visual style using the client’s brand palette, and animated in After Effects to ensure smooth transitions and pacing. A professional voiceover and sound design tied the narrative together and reinforced the clarity of the message.

Result

(What was achieved, how it was received, and the outcome for the client.)
Include:

  • Final delivery format: How and where it was used (e.g. online, events, training).

  • Audience or client response: Any feedback, engagement metrics, or outcomes.

  • Impact: What the animation helped achieve β€” clearer understanding, improved engagement, positive brand perception, etc.

  • Reflection: What you’re most proud of, or what it demonstrates about your skills or process.

πŸ“˜ Example:
The final animation was used in [platform / campaign], helping to simplify complex ideas for a non-specialist audience. The client praised its clarity and tone, noting how effectively it brought the topic to life.