Ashmore Building Co

Ashmore Building Co | Photography, Craft

Brief

(What the project was, who it was for, and the purpose.)
Include:

• Client / organisation: e.g. [Company Name], a bespoke building and joinery business.

• Purpose: To capture a set of professional photographs showcasing completed projects, craftsmanship, and brand identity.

• Objectives:

  • Highlight the quality, precision, and material detail of the joinery and build work.

  • Provide professional imagery for use across the company’s website, portfolio, and marketing materials.

  • Represent the company’s ethos — craftsmanship, reliability, and attention to detail.

  • Capture both wide architectural context and intimate craftsmanship details.

• Target audience: Homeowners, architects, designers, and commercial clients.

• Intended use: Website galleries, brochures, social media, and trade submissions.

📘 Example:
We were commissioned by [Client Name] to produce a set of brand and project photographs that highlighted their bespoke joinery work and craftsmanship. The images needed to showcase both the precision of their builds and the aesthetic character of their finished spaces.

Approach

(How you planned, shot, and curated the photography set.)
Include:

• Pre-shoot planning:

  • Discussed with the client which completed projects and details best represented their brand.

  • Planned a mix of location shots, interior details, and contextual workspace imagery.

  • Considered how light interacted with wood tones, textures, and finishes.

• Photography style:

  • Balanced architectural composition with documentary realism.

  • Used natural light where possible to highlight warmth and authenticity of materials.

  • Combined wide establishing shots (to show scale and context) with close detail shots (to emphasise joinery skill).

  • Focused on texture, alignment, and precision — key markers of quality craftsmanship.

• During the shoot:

  • Worked around client schedules to photograph finished interiors and joiners at work.

  • Captured candid workshop or tool moments for brand storytelling.

  • Paid attention to cleanliness of composition and continuity of colour and tone.

• Post-production:

  • Edited for colour balance, contrast, and consistency.

  • Maintained natural tones of wood and materials without over-processing.

  • Delivered a cohesive image set ready for use across digital and print channels.

📘 Example:
The shoot combined clean architectural framing with detail-rich close-ups, capturing the beauty of craftsmanship and the precision of fitted interiors. The goal was to create a timeless, authentic image set that aligned with the company’s brand identity.

Result

(What was achieved, how it was used, and its impact.)
Include:

• Final output: A curated collection of project and brand photography.

• Where it was used: Company website, portfolio, marketing materials, and social media.

• Client feedback: Response to tone, quality, and usability of the images.

• Impact: Strengthened brand presentation, helped attract new enquiries, and elevated the company’s visual identity.

• Reflection: What you’re proud of — e.g. balancing design and craft, consistency of tone, or capturing the tactile qualities of materials.

📘 Example:
The photography set was used across the client’s new website and social media, helping communicate the care and quality behind their work. The natural tones and textures resonated with the brand’s values and helped elevate their visual presence.